The Exchange PCCW Media

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EXCHANGE

PCCW Media Creative

The Exchange

We create brand, digital experiences and broadcast content that connect people with ideas, products and stories.

Strategy. Branding. UI/UX Motion Design.

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About Us

Who We Are

17 multidisciplinary creatives helping PCCW Media businesses and external partners create meaningful customer experiences.

Creative Directors, Brand Strategists, UX/UI Designers, Developers, Writers, Motion Designers and Video Specialists working together from concept to delivery.

Multidisciplinary creatives

Team Capabilities

Brand Strategy
Naming & Identity
Visual Communications
UX Research
Product Design
Front-End Design
Content Creation
Motion Graphics
Video Production

What We Do

Four practices, one team.

Creative Branding

Building brands from strategy to execution.

Digital Product Design

Apps, websites, subscription journeys and platforms.

Video & Motion

Broadcast design, content packaging and corporate storytelling.

Creative Communications

Campaigns, content systems and digital experiences.

BRANDING

01 — Creative Branding & Visual Communications

Creating Brands People Remember

We help brands and organisations define who they are, what they stand for, and how they communicate consistently across every touchpoint.

Featured Case Studies

Viu

A streaming brand recognised across Asia.

Brand mark

Scope

Brand creation
Naming strategy
Identity system
Campaign development
Digital communications

Identity, campaigns & experiences

Viu key visual artwork template with content title and app badges — Key visual system

Viu key visual grid and layout specification — Layout specification

Viu vertical campaign panel: for Asia's favourites and a world of originals — Campaign panel

Brand experience

Viu Korean simulcast digital banner — Digital communications

Viu new on Viu catalogue banner — Catalogue promotion

Viu Get Fresh launch save the date artwork — Launch communications

Viu app content detail page — App templates

Viu identity guidelines pages — Identity guidelines

Viu digital leaderboard banner — Display advertising

CSL / 1010

“Think Big. Do Good.” brand refresh.

Brand mark

Scope

Brand strategy
Positioning
Retail branding
Signage
Visual identity guidelines

Brand story, retail & signage

Brand story

think big. do good. tagline lockup — Tagline lockup

csl. retail display panels — Retail displays

csl. in-store product bay graphics — In-store graphics

csl. communications templates — Templates

csl. identity guidelines page — Identity guidelines

csl. shopfront entrance signage — Shopfront

csl. street level store signage — Street signage

Sooperyoo

10,000 sq ft family sports destination.

Brand mark

Scope

Naming
Logo Creation
Environmental Graphics
Digital Communications

Environment, merchandise & campaign

Sooperyoo Yoozoo Racer environmental graphics — Environmental graphics

Sooperyoo Formula Yoo racing track environment — Attraction branding

Sooperyoo use your soooooper powersss campaign key visual — Campaign key visual

Sooperyoo skateboard campaign key visual — Campaign key visual

Sooperyoo Be Yoo campaign key visual — Campaign key visual

Sooperyoo sticker and badge set — Stickers & badges

Sooperyoo teal t-shirt merchandise — Merchandise

Sooperyoo navy t-shirt merchandise — Merchandise

Sooperyoo tote bag front and back — Tote bag

DrGo

Healthcare service branding.

Brand mark

Scope

Brand evolution
Packaging
Visual identity
Brand communications

Packaging, social & out-of-home

me+ supplement pack range: liver detox, stress relief and women's essential — Packaging range

DrGo social content and campaign tiles — Social content

me+ Power Up Your Health poster — Poster

02 — UI/UX Design

Designing Experiences That Work

From discovery workshops and wireframes to front-end implementation, we create digital experiences that are intuitive, scalable and customer focused.

Ten-foot TV interfaces, Smart TV and mobile apps, and web — designed as one connected product family, not as separate briefs.

Process

Research→ Strategy→ Wireframes→ Prototype→ UI Design→ Development Support

Now TV — Vision to Launch

Integrated End-to-end Creative Services

Product concepts and ideation, branding, naming, UX/UI research to front end code for product and new features, all around communications for different platforms, creative for launch campaigns with complete assets, KVs and supporting videos & visuals, digital, print, packaging, and websites.

Set-top box TV UI Smart TV apps Mobile apps Web

Advantages

Upstream Informed by Downstream

Visual campaign assets are directly informed by digital user journeys, and vice versa.

Zero Agency Friction

Unifying UI/UX, Graphics, and Branding under one roof eliminates handoff friction, communication gaps, and vendor overhead

Total End-to-End Quality Control

Controlling the entire span from brand concept to interactive screen ensures absolute consistency and quality.

Recent & Previous Examples

Across TV, apps and web.

Now TV UX3 set-top box interface, Smart TV app and Now Player screens

HBO Max, Netflix, Disney+ partnership campaigns, platform changes (Complicated!)
Smart TV Apps through to complete launch campaigns
H1/H2 product design through to launch campaigns and communications
New features: Watch party, AR Lens, AI prediction etc. for special events such as World Cup, Euro, Olympics, etc.
Subscription journeys, detail pages to promos and to min-sites
Now E design through development, launch and exit
E-Broadband Initiative - Creative Development, UX/UI
Viu – APOS Full experiential campaigns

PCCW Corporate Website

Services